Tag: Leadership

Like bees to the honey – Curse of the Mogul Part1

Like bees to the honey – Curse of the Mogul Part1

Book Reviews
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114
The media industry – a behemoth that spreads over print, broadcasting, movies and now the Internet – attracts the attention of many great managers. Yet financial returns are poor. This book analyzes this paradox, and portrays fascinating media moguls along the way. The media have always ...
The dog ate my homework

The dog ate my homework

Case Studies
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3.5 k
In this unorthodox case study (no company, no chief executive, no burning strategic issue to be solved…), professor Jennifer Aaker of Stanford GSB explains the importance of stories in business, and more importantly explains how to spin a good yarn. Old wisdom has it that in companies, ...