Tag: Entrepreneur

Playing is no game

Playing is no game

Case Studies
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2.7 k
Two cases – one from South Korea and one from Germany – examine the booming area of massive multiple-player online games. How should Korean company Nexon enter the Chinese market? What growth tactics should German company GameGoods.de adopt to develop its business of selling online ‘gold ...
Crocodile entrepreneur

Crocodile entrepreneur

Case Studies
0
3.6 k
A pioneer of crocodile farming in Australia, John Lever, has built up a successful business but now wants to double its size. In this case study, professors John Thompson (University of Huddersfield) and Phil Bretherton (Charles Darwin University) tell a tale of skins, meat and thrill-se ...