Our two key editorial principles are clarity and stimulation. We believe that management writing should be both immediately understandable and appealing to the reader. Managing people is an art and discussion of management should be similarly artful.
To ensure that the reader has no trouble understanding, we focus on organization at the level of the text, of the paragraph and of the sentence. In the commitment to clarity, we believe in eliminating as much jargon as possible.
While clarity is necessary, a lively, clear text is more memorable than a dry one. We strive for active story-like prose, in the belief that a pleasant reading experience is a more engaging, and therefore a more memorable one.