Category: Case Studies

Hasselblad: In sharp focus

Hasselblad: In sharp focus

Case Studies
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187
How Hasselblad, an iconic Swedish brand, is endeavoring to recreate itself by remaining niche To document that one-small-step-for-man-one-giant-leap-for-mankind moment in 1969, Neil Armstrong took a photo of his fellow astronaut Buzz Aldrin with the Hasselblad 500EL/70 camera. Everythin ...
How the skyscraper avoided ruin

How the skyscraper avoided ruin

Case Studies
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296
How savvy refinancing and timely renovation saved the landmark 330 North Wabash building, a Mies van der Rohe skyscraper in Chicago A city architecture website www.chicagoarchitecture.info says 330 North Wabash, now named AMA Plaza after the American Medical Association moved its headqu ...
Leveraging local knowledge

Leveraging local knowledge

Case Studies
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250
For Dr. Henrietta Onwuegbuzie, professor at Lagos Business School, some of the most successful start-ups from her classes have built their businesses by solving problems using profitable business models; impact investments, often with indigenous twists. Many emerging markets confront th ...
Banking the unbanked

Banking the unbanked

Case Studies
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302
How can an established telecoms company and traditional commercial bank join forces to offer disruptive financial services to the far-flung filipino populations? Prof. Peter Williamson (University of Cambridge) and Ms. Havovi Joshi (Singapore Management University) examine the challenges ...
Games people play

Games people play

Case Studies
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291
Professor Andrew Delios of NUS Business School and Parul Purwar analyze the several hits and misses of Nintendo, and wonder whether Pokémon GO will be a shot in the arm for the beleaguered Japanese giant. Loosely translated into English, the Japanese word Nintendo means “leave luck to h ...
Expanding into extra-virgin territory

Expanding into extra-virgin territory

Case Studies
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627
For a trio of French professors based in Provence, the road to an award-winning case was through the olive groves of the Nice hinterland, to the Moulins de la Brague oil mill, established in 1848. Co-authors Philippe Chereau and Pierre-Xavier Meschi both hail from the southern French re ...
The ruble stops here

The ruble stops here

Case Studies
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175
With a booming Russian economy, financial services are in growing demand. How does Russian bank PSB* manage resource allocation among its roughly five hundred branches?
Mediterranean innovation

Mediterranean innovation

Case Studies
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678
In her case on the Spanish wonder restaurant el Bulli, IESE professor Julia Prats explores how elBulli’s founders and refounders propelled a sleepy scuba diver’s bar to the world’s top restaurant, using plain market positioning concepts and not so common genius. elBulli’s Magic Recipe ...
Playing is no game

Playing is no game

Case Studies
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2.7 k
Two cases – one from South Korea and one from Germany – examine the booming area of massive multiple-player online games. How should Korean company Nexon enter the Chinese market? What growth tactics should German company GameGoods.de adopt to develop its business of selling online ‘gold ...