Category: Case Studies

Ryanair: Giving wings to a new journey

Ryanair: Giving wings to a new journey

Case Studies
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Ryanair was always known as the lowest of the low-cost airlines. Now it is beginning to evolve its approach to customers Of the total revenue of € 6.5 billion –ancillary revenue being € 1.5 billion –that the Irish low-cost airline Ryanair Ltd earned in financial year ending March 2016, ...
Hasselblad: In sharp focus

Hasselblad: In sharp focus

Case Studies
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246
How Hasselblad, an iconic Swedish brand, is endeavoring to recreate itself by remaining niche To document that one-small-step-for-man-one-giant-leap-for-mankind moment in 1969, Neil Armstrong took a photo of his fellow astronaut Buzz Aldrin with the Hasselblad 500EL/70 camera. Everythin ...
How the skyscraper avoided ruin

How the skyscraper avoided ruin

Case Studies
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369
How savvy refinancing and timely renovation saved the landmark 330 North Wabash building, a Mies van der Rohe skyscraper in Chicago A city architecture website www.chicagoarchitecture.info says 330 North Wabash, now named AMA Plaza after the American Medical Association moved its headqu ...
Leveraging local knowledge

Leveraging local knowledge

Case Studies
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297
For Dr. Henrietta Onwuegbuzie, professor at Lagos Business School, some of the most successful start-ups from her classes have built their businesses by solving problems using profitable business models; impact investments, often with indigenous twists. Many emerging markets confront th ...
Banking the unbanked

Banking the unbanked

Case Studies
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355
How can an established telecoms company and traditional commercial bank join forces to offer disruptive financial services to the far-flung filipino populations? Prof. Peter Williamson (University of Cambridge) and Ms. Havovi Joshi (Singapore Management University) examine the challenges ...
Games people play

Games people play

Case Studies
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357
Professor Andrew Delios of NUS Business School and Parul Purwar analyze the several hits and misses of Nintendo, and wonder whether Pokémon GO will be a shot in the arm for the beleaguered Japanese giant. Loosely translated into English, the Japanese word Nintendo means “leave luck to h ...
Expanding into extra-virgin territory

Expanding into extra-virgin territory

Case Studies
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683
For a trio of French professors based in Provence, the road to an award-winning case was through the olive groves of the Nice hinterland, to the Moulins de la Brague oil mill, established in 1848. Co-authors Philippe Chereau and Pierre-Xavier Meschi both hail from the southern French re ...
The ruble stops here

The ruble stops here

Case Studies
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215
With a booming Russian economy, financial services are in growing demand. How does Russian bank PSB* manage resource allocation among its roughly five hundred branches?
Mediterranean innovation

Mediterranean innovation

Case Studies
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710
In her case on the Spanish wonder restaurant el Bulli, IESE professor Julia Prats explores how elBulli’s founders and refounders propelled a sleepy scuba diver’s bar to the world’s top restaurant, using plain market positioning concepts and not so common genius. elBulli’s Magic Recipe ...