Case Studies
Leveraging local knowledge

Leveraging local knowledge

Case Studies
For Dr. Henrietta Onwuegbuzie, professor at Lagos Business School, some of the most successful start-ups from her classes have built their businesses by solving problems using profitable business models; impact investments, often w ...
Banking the unbanked

Banking the unbanked

Case Studies
How can an established telecoms company and traditional commercial bank join forces to offer disruptive financial services to the far-flung filipino populations? Prof. Peter Williamson (University of Cambridge) and Ms. Havovi Joshi ...
Book Reviews
Shifting Internet tectonics in China
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Book Reviews

Shifting Internet tectonics in China

Will China gain technological leadership via the mobile Internet wave? In his ...
AHEAD: A five-step tango with machines which do everything
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Book Reviews

AHEAD: A five-step tango with machines which do everything

With the five recommendations of their AHEAD model, the authors (Cognizant’s M ...
Artificial Intelligence: Living and working with bots
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Book Reviews

Artificial Intelligence: Living and working with bots

How to get ahead in a world of artificial intelligence, algorithms, bots and b ...
Fewer degrees of separation – Collaboration Part4
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Book Reviews

Fewer degrees of separation – Collaboration Part4

In this final part of our five-part series based on Morten Hansen’s book Colla ...
Leading to collaboration – Collaboration Part3
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Book Reviews

Leading to collaboration – Collaboration Part3

How can you become a collaborative leader? In this fourth part of our five-par ...
Time for T –  Collaboration Part2
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Book Reviews

Time for T – Collaboration Part2

How can you construct creative collaborative teams? In this third part of our ...
Call in the collaboration therapist! – Collaboration Part1
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Book Reviews

Call in the collaboration therapist! – Collaboration Part1

In this second part of our five-part series on Morten Hansen’s book Collaborat ...
Gospel according to saint customer – Managing Customers as Investments Part 5
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Book Reviews

Gospel according to saint customer – Managing Customers as Investments Part 5

Is it more effective for a company to organize itself by customer type rather ...
Fixation on the customer – Managing Customers as Investments Part 3
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Book Reviews

Fixation on the customer – Managing Customers as Investments Part 3

This episode brings you a four-step analytical endeavour into customer-based p ...
Whole sum of parts – Managing Customers as Investments Part 3
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Book Reviews

Whole sum of parts – Managing Customers as Investments Part 3

Why not value companies based on the value of their customers? Gupta and Lehma ...
Measuring marketing on money – Managing Customers as Investments Part2
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Book Reviews

Measuring marketing on money – Managing Customers as Investments Part2

Marketing effectiveness is typically measured by market share or turnover. Dif ...
Lifetime of value – Managing Customers as Investments Part1
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Book Reviews

Lifetime of value – Managing Customers as Investments Part1

This book explains in analytical detail how companies should assess the value ...
Ecce homo analyticus – Analytics Part3
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Book Reviews

Ecce homo analyticus – Analytics Part3

Now that we have insight into how to analyze and what to analyze, time has com ...
Ready, aim, analyze – Analytics Part2
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Book Reviews

Ready, aim, analyze – Analytics Part2

Where should you dispatch your analytical bullets? Targets are the critical co ...
Born to the Power Purple?  POWER:  Why Some People Have It—And Others Don’t Part2
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Book Reviews

Born to the Power Purple? POWER: Why Some People Have It—And Others Don’t Part2

In his new book POWER Jeffrey Pfeffer describes how to pursue a “power” career ...
Interviews
Q-Point Ask Professors
What is Q-Point?

What is Q-Point?

Q-Point Ask Professors
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Welcome to Q-Point, our forum, reserved exclusively for academics within business schools worldwide. This is where you can ask questions of our other approximately 8,500 professors and business academics, and obtain replies that can help you in your research, in your consulting assign ...

Latest Question

Does it make sense to choose a hyper-competitive market for initial international expansion?

We are preparing a case study on the Brazilian cosmetics company Natura Brasil.

Natura decided to enter France as one of its first international investments. Although France is a very large market for beauty products, it is also hyper-competitive, with large players such as L’Oréal or LVMH dominating sales.

Do you have experience in your research or teaching with either:
– the cosmetics industry, or
– examples of international first moves into challenging markets?

If so, we would be interested in talking.

Thanks,
Pierre Xavier Meschi and Philippe Chereau
SKEMA Business School

Read more

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How to Get Your Enterprise Digitally Ready and Agile
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How to Get Your Enterprise Digitally Ready and Agile

Survival for most businesses today requires that they go digital. Competitive ...
How U.S. Laws Do (and Don’t) Support E-Recycling and Reuse
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How U.S. Laws Do (and Don’t) Support E-Recycling and Reuse

There is no U.S. federal law that requires the recycling of electronic waste o ...
The Promise of Big Data: Revolutionizing Health Care Sustainability
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The Promise of Big Data: Revolutionizing Health Care Sustainability

For people working to make U.S. health care purchasing more green, it’s not da ...
The Private Equity Outlook in Latin America, India and Africa
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The Private Equity Outlook in Latin America, India and Africa

Latin America, India and Africa remain places of interest for PE firms bec ...
The Digital Leader: Self-transformation for Long-term Success
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The Digital Leader: Self-transformation for Long-term Success

Every company recognizes the need for digital transformation if they wish ...
The CFO Imperative: Next-Gen Technology Drives Cost Optimization
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The CFO Imperative: Next-Gen Technology Drives Cost Optimization

A perennial challenge for CFOs is finding the right balance between spendi ...
Videos
Barriers to Collaboration
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Videos

Barriers to Collaboration

Morten T. Hansen is a management professor at the University of California, Be ...
BLCC PLaying A Different Game Final
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Videos

BLCC PLaying A Different Game Final

Beating Low Cost Competition Final
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Videos

Beating Low Cost Competition Final

BLCC getting low cost right final
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Videos

BLCC getting low cost right final