Case Studies
Leveraging local knowledge

Leveraging local knowledge

Case Studies
For Dr. Henrietta Onwuegbuzie, professor at Lagos Business School, some of the most successful start-ups from her classes have built their businesses by solving problems using profitable business models; impact investments, often w ...
Banking the unbanked

Banking the unbanked

Case Studies
How can an established telecoms company and traditional commercial bank join forces to offer disruptive financial services to the far-flung filipino populations? Prof. Peter Williamson (University of Cambridge) and Ms. Havovi Joshi ...
Book Reviews
Fewer degrees of separation – Collaboration Part4
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Book Reviews

Fewer degrees of separation – Collaboration Part4

In this final part of our five-part series based on Morten Hansen’s book Colla ...
Leading to collaboration – Collaboration Part3
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Book Reviews

Leading to collaboration – Collaboration Part3

How can you become a collaborative leader? In this fourth part of our five-par ...
Time for T –  Collaboration Part2
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Book Reviews

Time for T – Collaboration Part2

How can you construct creative collaborative teams? In this third part of our ...
Call in the collaboration therapist! – Collaboration Part1
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Book Reviews

Call in the collaboration therapist! – Collaboration Part1

In this second part of our five-part series on Morten Hansen’s book Collaborat ...
Gospel according to saint customer – Managing Customers as Investments Part 5
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Book Reviews

Gospel according to saint customer – Managing Customers as Investments Part 5

Is it more effective for a company to organize itself by customer type rather ...
Fixation on the customer – Managing Customers as Investments Part 3
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Book Reviews

Fixation on the customer – Managing Customers as Investments Part 3

This episode brings you a four-step analytical endeavour into customer-based p ...
Whole sum of parts – Managing Customers as Investments Part 3
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Book Reviews

Whole sum of parts – Managing Customers as Investments Part 3

Why not value companies based on the value of their customers? Gupta and Lehma ...
Measuring marketing on money – Managing Customers as Investments Part2
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Book Reviews

Measuring marketing on money – Managing Customers as Investments Part2

Marketing effectiveness is typically measured by market share or turnover. Dif ...
Lifetime of value – Managing Customers as Investments Part1
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Book Reviews

Lifetime of value – Managing Customers as Investments Part1

This book explains in analytical detail how companies should assess the value ...
Ecce homo analyticus – Analytics Part3
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Book Reviews

Ecce homo analyticus – Analytics Part3

Now that we have insight into how to analyze and what to analyze, time has com ...
Ready, aim, analyze – Analytics Part2
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Book Reviews

Ready, aim, analyze – Analytics Part2

Where should you dispatch your analytical bullets? Targets are the critical co ...
Born to the Power Purple?  POWER:  Why Some People Have It—And Others Don’t Part2
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Book Reviews

Born to the Power Purple? POWER: Why Some People Have It—And Others Don’t Part2

In his new book POWER Jeffrey Pfeffer describes how to pursue a “power” career ...
Born to the power purple? – POWER:  Why Some People Have It—And Others Don’t Part1
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Book Reviews

Born to the power purple? – POWER: Why Some People Have It—And Others Don’t Part1

The successful acquisition and exercise of power in business is built on a few ...
Strategy’s shortcomings – Business Exposed Part3
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Book Reviews

Strategy’s shortcomings – Business Exposed Part3

After addressing sore points in middle management, leadership and governance, ...
Chief executive villain – Business Exposed Part2
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Book Reviews

Chief executive villain – Business Exposed Part2

What is wrong with company top management? Part two of our series exposes the ...
Interviews
Q-Point Ask Professors
What is Q-Point?

What is Q-Point?

Q-Point Ask Professors
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Welcome to Q-Point, our forum, reserved exclusively for academics within business schools worldwide. This is where you can ask questions of our other approximately 8,500 professors and business academics, and obtain replies that can help you in your research, in your consulting assign ...

Latest Question

Does it make sense to choose a hyper-competitive market for initial international expansion?

We are preparing a case study on the Brazilian cosmetics company Natura Brasil.

Natura decided to enter France as one of its first international investments. Although France is a very large market for beauty products, it is also hyper-competitive, with large players such as L’Oréal or LVMH dominating sales.

Do you have experience in your research or teaching with either:
– the cosmetics industry, or
– examples of international first moves into challenging markets?

If so, we would be interested in talking.

Thanks,
Pierre Xavier Meschi and Philippe Chereau
SKEMA Business School

Read more

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How U.S. Laws Do (and Don’t) Support E-Recycling and Reuse
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